Unofficial 2012 Olympic Guides: USA BMX Cycling


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Zhik chief executive David Crowe told BusinessDay: "It is a short-term annoyance, but we have a longer-term strategy with athletes. We just have to be cool with it for two to three weeks and go with the flow. The IOC's brand protection efforts went a bit over the top in , when butchers and bakeries were told to stop using the five rings on cakes and window displays. Example of ambush marketing from the London Olympics.

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Virgin Mobile used the image of a famous Olympian, but made no mention of the Games. It was not an official sponsor. Credit: International Olympics Committee. The Rio Olympics have less "buzz" than the London Olympics, possibly because businesses were too scared to even mention it, said senior sports marketing lecturer at Deakin University, Adam Karg. And this crackdown is also limiting the earning capacity of athletes in an age where more advertising is done on social media than traditional avenues.

He said competing at the Olympics was their window to make money through sponsorships, but there were restrictions on them in their visibility through the way the Games were broadcast and what they can do on social media.

Sports Entertainment director James Erskine, whose clients include Shane Warne and Ian Thorpe, said sponsors knew the Olympics were a "no go zone" and respected Rule Unofficial Olympic Guidebook - Biathlon. Kyle Richardson. Unofficial Olympic Guidebook - Curling.

Unofficial Olympic Guidebook - Figure Skating. Unofficial Olympic Guidebook - Luge. Unofficial Olympic Guidebook - Skeleton.


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Unofficial Olympic Guidebook - Bobsleigh. How to write a great review. The review must be at least 50 characters long. The Velodrome in pictures. Handball, Modern Pentathlon fencing , Paralympic Goalball. Despite its rather bland and boxy-looking exterior, the 7,capacity Handball Arena is one of the Olympic Park's greenest initiatives.

The four outer walls of the square building are covered in largely recycled copper cladding which will change colour as it ages; 88 natural light pipes in the room will illuminate the interior, lessening the need for artificial light; rainwater pipes will also recycle water.

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A glazed 'concourse' level encircles the building and will allow passers-by to view the sporting events taking place inside as well as allow additional light onto the interior, which will be fitted with multi-coloured retractable seating giving the place a vibrant feel, while in the centre of the building, a state-of-the-art sprung wood floor covers the competition area. There will also be a health and fitness club with changing facilities and a cafe.

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The Handball Arena in pictures. Tube: Stratford Station. The iconic wave-shaped Aquatics Centre will be the first thing most spectators see when they arrive at the Olympic Park via Stratford Regional Station because it stands alongside the vast bridge to the north of the Park which acts as the main entrance.

Designed by Iraq-born architect Zaha Hadid, the Centre's most striking feature is its state-of-the-art sweeping m long roof, which is made from steel and glass on the outside and 37, individual strips of treated hardwood within, and has a longer single span than the roof at Heathrow's Terminal 5. Underneath this staggering edifice are a 50m competition pool, 25m competition diving pool and a 50m warm-up pool. Former world record-holding swimmer Mark Foster laid the first of , pool tiles in September - two years after work started - while British diver Tom Daley opened the pool in July with one of the dives Team GB hopes will deliver gold in Labelled the unofficial "gateway" to the Games due to its position, the Centre has a 2,seat permanent faculty, but will be able to house 17, spectators during the games.

To do this, however, the eye-catching stingray-style structure has had to be flanked by two unsightly temporary stands that unfortunately diminish the Centre's architectural excellence. An interesting final fact: more than , tonnes of soil, much of it contaminated, were dug out to build the Aquatics Centre in an operation that uncovered several Iron Age skeletons as well an assortment of rusting relics from the area's former uses.

After the Games, the two temporary wings will be removed while the Centre will be transformed into a leisure faculty for local and elite swimmers, complete with creche, family-friendly changing facilities, a cafe and a new public plaza. The Aquatics Centre in pictures. Shaped like a giant wedge of cheddar cheese, the 6,capacity Water Polo Arena is one of the temporary venues inside the Olympic Park and is located next door to the Aquatics Centre by the main entrance at Stratford.


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  6. Work started on the Arena in spring and was ready in time for the test events in May The venue, with its distinctive silver wrap and inflatable ribbed roof made from recyclable plastic, contains a 37m-long competition pool and a slightly smaller warm-up pool. The Water Polo Arena will host the men's and women's Water Polo events during the Games and it will share some back-of-house facilities - such as broadcasting space, catering and security - with the larger Aquatics Centre underneath the main concourse which separates the two venues.

    After the Games, the Arena will be taken down with elements expected to be reused or relocated elsewhere in the UK. One of the largest-ever temporary venues built for any Olympics, the 12,capacity Basketball Arena is the third-largest venue in the Olympic Park and will host events every day of the Games.

    The frame is covered with stretched white material which will be used for light projections during the Games - in a similar way to the Beijing "Water Cube". Although it is a temporary structure, it is one of the most eye-catching venues of London and shares a 'backstage' area with the Velodrome and BMX Track. Funnily enough, the Basketball Arena will not host the semi-finals or finals of the basketball competitions - these will be held in the North Greenwich Arena - but it will host the semis and finals of the Handball competition after the preliminary rounds at the nearby Handball Arena.

    After the Games, the Basketball Arena will be transformed to host the Wheelchair Basketball and Rugby events at the Paralympics before being taken down, with parts expected to be reused or relocated elsewhere in the UK. There will also be a health and fitness club with changing facilities and a cafe. The Handball Arena in pictures. Tube: Stratford Station. The iconic wave-shaped Aquatics Centre will be the first thing most spectators see when they arrive at the Olympic Park via Stratford Regional Station because it stands alongside the vast bridge to the north of the Park which acts as the main entrance.

    Designed by Iraq-born architect Zaha Hadid, the Centre's most striking feature is its state-of-the-art sweeping m long roof, which is made from steel and glass on the outside and 37, individual strips of treated hardwood within, and has a longer single span than the roof at Heathrow's Terminal 5. Underneath this staggering edifice are a 50m competition pool, 25m competition diving pool and a 50m warm-up pool. Former world record-holding swimmer Mark Foster laid the first of , pool tiles in September - two years after work started - while British diver Tom Daley opened the pool in July with one of the dives Team GB hopes will deliver gold in Labelled the unofficial "gateway" to the Games due to its position, the Centre has a 2,seat permanent faculty, but will be able to house 17, spectators during the games.

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    To do this, however, the eye-catching stingray-style structure has had to be flanked by two unsightly temporary stands that unfortunately diminish the Centre's architectural excellence. An interesting final fact: more than , tonnes of soil, much of it contaminated, were dug out to build the Aquatics Centre in an operation that uncovered several Iron Age skeletons as well an assortment of rusting relics from the area's former uses.

    After the Games, the two temporary wings will be removed while the Centre will be transformed into a leisure faculty for local and elite swimmers, complete with creche, family-friendly changing facilities, a cafe and a new public plaza. The Aquatics Centre in pictures. Shaped like a giant wedge of cheddar cheese, the 6,capacity Water Polo Arena is one of the temporary venues inside the Olympic Park and is located next door to the Aquatics Centre by the main entrance at Stratford.

    Work started on the Arena in spring and was ready in time for the test events in May The venue, with its distinctive silver wrap and inflatable ribbed roof made from recyclable plastic, contains a 37m-long competition pool and a slightly smaller warm-up pool. The Water Polo Arena will host the men's and women's Water Polo events during the Games and it will share some back-of-house facilities - such as broadcasting space, catering and security - with the larger Aquatics Centre underneath the main concourse which separates the two venues.

    After the Games, the Arena will be taken down with elements expected to be reused or relocated elsewhere in the UK. One of the largest-ever temporary venues built for any Olympics, the 12,capacity Basketball Arena is the third-largest venue in the Olympic Park and will host events every day of the Games. The frame is covered with stretched white material which will be used for light projections during the Games - in a similar way to the Beijing "Water Cube".

    Kyle Richardson

    Although it is a temporary structure, it is one of the most eye-catching venues of London and shares a 'backstage' area with the Velodrome and BMX Track. Funnily enough, the Basketball Arena will not host the semi-finals or finals of the basketball competitions - these will be held in the North Greenwich Arena - but it will host the semis and finals of the Handball competition after the preliminary rounds at the nearby Handball Arena.

    After the Games, the Basketball Arena will be transformed to host the Wheelchair Basketball and Rugby events at the Paralympics before being taken down, with parts expected to be reused or relocated elsewhere in the UK. What's more, BMX world champion Shanaze Reade - one of the women's favourites - is British, and strongly tipped for a medal after missing out in Beijing following an unlucky crash. Construction started on the BMX Track site in spring and it will be completed by summer Temporary seating for 6, spectators will line the undulating m track.

    Unofficial 2012 Olympic Guides: USA BMX Cycling Unofficial 2012 Olympic Guides: USA BMX Cycling
    Unofficial 2012 Olympic Guides: USA BMX Cycling Unofficial 2012 Olympic Guides: USA BMX Cycling
    Unofficial 2012 Olympic Guides: USA BMX Cycling Unofficial 2012 Olympic Guides: USA BMX Cycling
    Unofficial 2012 Olympic Guides: USA BMX Cycling Unofficial 2012 Olympic Guides: USA BMX Cycling
    Unofficial 2012 Olympic Guides: USA BMX Cycling Unofficial 2012 Olympic Guides: USA BMX Cycling
    Unofficial 2012 Olympic Guides: USA BMX Cycling Unofficial 2012 Olympic Guides: USA BMX Cycling
    Unofficial 2012 Olympic Guides: USA BMX Cycling Unofficial 2012 Olympic Guides: USA BMX Cycling
    Unofficial 2012 Olympic Guides: USA BMX Cycling Unofficial 2012 Olympic Guides: USA BMX Cycling

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